Limbs often had tan backing and black facing. Risers were made of Maple and/or rosewood. Herter's bows had a unique design, but relatively attractive. Herter's bow models varied from many of the other archery companies, which often copied each others designs, especially for best sellers. The bows performed well, especially for the price. 1966 prices ranged from a high of $79 for their 72 inch Premier rosewood target model, with a price range of $34 to $54 for most of their other models. Herter's bows were relatively inexpensive and considered a good value. The Herter’s name is still used on several Cabelas products today. In 1981 Herter’s filed for bankruptcy and went out of business. The result was the downfall of the Herter’s company. Barrie headed the Herter’s Archery Division from 1961-1979.In 1975 George Herter sold the business to Cabelas, including their highly coveted their foam decoy factory and patent. Production of arrows, broadheads, bowstrings and various accessories soon followed. In a short time they were making as many as 80 recurve bows a day.
Barrie worked closely with Herter making molds, grinders and other production equipment. In 1961 Bob Barrie was appointed head of the Herter’s Archery Division, and they started Herter’s own laminated bow production as well as arrows and various other archery accessories. They manufactured nearly all of their own hunting and fishing equipment.Īt first, Herter’s made only solid fiberglass bows.
Herter’s became well known as the largest sporting goods (hunting, trapping, and fishing) mail order company in the world. He sold hunting and fishing items through a catalog and later he opened retail stores which inspired stores like Cabelas and Bass Pro Shops. In 1937 Herter took his father’s dry goods business and turned it into his own mail order outdoor goods store. He always wanted to open up his own store as his dream and eventually he got the opportunity to found Herter’s outdoor goods. George Herter was born and grew up in an outdoor life with hunting and fishing in Waseca Minnesota.
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